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The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter)
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Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don’t be boring!” In Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.” Finally, Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.” THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first “quick start guide” for genius—46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.
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Product details
Series: Voices That Matter
Paperback: 144 pages
Publisher: New Riders; 1 edition (May 29, 2014)
Language: English
ISBN-10: 9780133900064
ISBN-13: 978-0133900064
ASIN: 0133900061
Product Dimensions:
5.2 x 0.9 x 7.8 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
44 customer reviews
Amazon Best Sellers Rank:
#93,215 in Books (See Top 100 in Books)
It's hard to find a book by Marty that doesn't read like a breeze while still packing a punch. I have all his books and keep on reading them everyday. I work in branding and love innovation and his books have been a great "blessing" to me. When people get to work with me, I usually get them started reading some of his books to get them prepared. I think Marty is still highly under rated, he is easily one of the best brand / creativity / design thinking guys out there.
This is now one of my favorite books of all time, and considering I have read several thousand books that's quite an endorsement. Exceedingly well-written, witty, fun, smart and helpful. I have read this book 4 times since I purchased it because I learn something new every time I read through it – I've also recommended it to all of my friends and my mastermind group is reading it. Need I say more?
As with all lists, by the end, you're thinking that we would have liked it better with 10 or 15 fewer rules. But in the beginning, up to about rule 20 or 25, the information is great. Anybody who doesn't see something they could view differently or do better is not paying attention.
Nearly every page of my copy of this book has a note or dog-eared page as a reminder to go back to an idea. Do this. Try this. Tell others about this.I love all of Marty Neumeier's books - especially this one. 46 tips that help you stand out, give you an edge and help you think and work better.
Reminds me of damn good advice (which is also brilliant). Marty's books are action packed with useable advice. This is the most action packed!
This is the fifth book that I have read from Marty Neumeier and I am amazed how consistently he has delivered a synthesis of a broad range of key concepts in very concise and no BS way.This book is a very practical list of recommendations that one can hold on to when working on design or innovation challenges. It will help you identify the levers you might want to adjust in order to increase your impact. In case you do not possess the skills or experience to make this adjustments, you will at least know which skills you will need to deliverable practice...
Quick and easy read that will jog your mind.
Another amazing gem of a book from Marty! If you're a fan of Marty's clear, concise, and insightful work then you wont be disappointed! 46 Rules of Genius is a must to understand how to honor, develop and foster creativity! Well done.
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